Why a Solicitor Might Not Be the Best Legal Writer

March 14th, 2022 by admin No comments »

These days, legal copywriting for a law firm’s website, for keeping up with social media, and for articles and press releases is a vital part of the astute law company’s marketing mix. Posting regularly on the issues of the day through blogs, articles and Facebook statuses is demanded and expected by a legal firm’s many audiences.

Legal copywriting is also a key component of traditional print marketing. The law firm that finds itself without a corporate brochure, a recruitment pack, and leaflets and direct mail, could get left behind in the drive to attract top candidates and to market itself to the big corporations.

So, who’s going to do all this legal copywriting? Obviously, solicitors are intelligent people. They’ve been through law school. But that doesn’t necessarily make them great at legal writing. Chances are, they might not have the time to spare. Not to mention the inclination. Solicitors are also very well paid professionals. So it makes no sense to take them away from their core legal work to have a dabble at legal copywriting.

It’s also a surprising fact that former solicitors aren’t necessarily the best option for legal copywriters, either. A quick trawl through the websites of ex-lawyers who have set themselves up as legal writers reveals some unrefined writing, some of it complete with grammatical errors. It’s that old chestnut: not being able to see the wood for the trees – ally that with core skills and training that are based around the law rather than marketing and writing, and it’s a recipe for failure.

Legal writing is best left to professional copywriters. Lawyers looking for freelance legal writing should first check that the writer has had sufficient experience of dealing with major-name law firms and is familiar with the basics of legal jargon, the seat system and the different facets of law that they will encounter when working with a legal firm.

So what kind of legal copywriting should a copywriter expect to tackle as part of a law firm’s marketing? Obviously, all businesses need high-quality website content. Beyond that, these days, it’s vital that lawyers have regular promotional output through blogging and social media – 100 or so ‘tweets’ or Facebook ‘statuses’ a month can cost as little as £100, but be worth their weight in gold.

Also critical is high-class recruitment literature that picks out the firm’s unique selling points and attracts the cream of the graduate crop each year. Newsletters, plain English legal documents, biographies, journals and radio adverts are also all key elements of the marketing arsenal that can be tackled by the legal writer.

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Reputation Management is the Answer How Your Business Is Perceived

February 25th, 2022 by admin No comments »

Is it true that you are keen on finding out about dealing with your standing? Have you been searching for accommodating and solid data? Indeed, this article will ensure you get a few strong ideas. It will assist you with sorting out some way to more readily deal with your standing.

Posting data via online media locales is essential to your business’ standing. You should post a few times each week at any rate to actually run an advertising effort. Assuming you see that posting via online media locales is overpowering, consider recruiting an aide to make your posts for you.

At the point when individuals invest in some opportunity to offer something about your business, it is vital that you are sufficiently gracious to answer. While you might be an extremely bustling individual, it shows your crowd that you really care about them and what they need to say. This is imperative to keep a consistent client base.

At the point when you talk with your crowd, ensure that you do as such in a conversational tone. Individuals try to avoid the possibility of entrepreneurs continuously addressing them with promoting to them. While you would like to make a deal, you ought to never cause a client to feel like this is your main concern.

Be grateful. Assuming somebody leaves a decent audit about your organization, send them an individual message and express gratitude toward them for their criticism. On the off chance that conceivable, send your client a coupon for a specific percent off on their next buy as a much obliged. In the event that this is preposterous, earnestly say thanks to them for their input.

Assuming you will utilize anybody’s thoughts, you ought to constantly make a point to give them credit for that. Everybody out there can advance a little from others, so giving due credit will show individuals that you don’t think you are over that. This is an extraordinary method for getting their appreciation.

On the off chance that you own a business, treat your representatives consciously. Any other way, you might foster a negative standing as an entrepreneur. Certain individuals won’t give you business as a result of it.

Check any regrettable web-based content on your organization by reaching its maker. Assuming there is at any point any regrettable substance when you do an inquiry of your organization, take a stab at reaching the commentator, blogger or whoever posted it at the earliest opportunity. Inquire as to whether there’s anything you can do change their negative feeling to a good one. Assuming they are reluctant to do as such, compose a comment(if conceivable) with your side of the story.